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Community Education Toolkit

COVID-19 Vaccine Education Initiative

Help build confidence in the COVID-19 vaccines in your community. This toolkit, from the COVID-19 Vaccine Education Initiative, contains tips, tools, language suggestions and key audience insights for the public health sector.

Core Insights

Extensive research shows many Americans have questions and reluctance around the COVID-19 vaccines among the American public—with many reporting they will not get the vaccine or have significant questions.

It is critical that we provide empathetic and motivating information that helps answer questions and guides the decision-making process around vaccines. Messaging should position the vaccines as a way to help people protect themselves and their loved ones.

Additional Resources

Gain access to the latest qualitative and quantitative research, including a deeper dive on audience insights, and download creative briefs and sample talking points.