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Community Education Toolkit

COVID-19 Vaccine Education Initiative

We're here to make it easy to educate your community members about COVID-19 vaccines and increase confidence in them.

How to use this toolkit

If you are building your own creative campaign, you can review our latest audience insights and adapt our messaging guidelines to create motivating messaging and creative.

If you are looking for existing assets to use in your campaign, check out our shareable videos, social graphics, email templates, and PSAs. All assets are free for use.

Create the right message

Find message guidelines and audience insights to help inform your own communications strategy.

Share our resources

Find free social media graphics, videos, email templates, customizable materials, PSA assets, and more to download and share.

All materials were created based on extensive research with diverse Americans and in collaboration with people who self-identify as members of each key community.